IBM Storage includes hardware and software that work together to ensure enterprise data is secure and easily accessible for faster, more informed decision making. As part of the IBM Project Elevate team, I helped identify gaps and opportunities for improvement for the IBM Storage and Flash storage web experiences.
Through a combination of UI/UX research, sitemap assessments, competitive analysis and taking stock of the current IBM Storage experience, we built a captivating new site that kept users' attention so they remained engaged and learned how IBM Storage would benefit their business.
We designed a new IBM Storage experience that incorporated less text heavy layouts, more whitespace, eye-catching illustrations and improved navigation.
As a result of our efforts, we saw positive results for the business.
12.6% increase in users asking to speak to a storage expert which led to the IBM sales pipeline
200% increase in organic search traffic for FlashSystem, due to alignment with the SEO team and updated site navigation
41% increase in users who clicked through from the FlashSystem landing page to an individual FlashSystem product page
